User Experience Research
As UX researcher, my goal is to deliver clear, actionable insights for product design teams in an iterative, user-centered design process.
Front End Innovation
Role: Support + Lead Researcher
Scope: Cross-functional team exploring front-end innovation
Process: Generative research utilizing ethnography, user interviews, surveys,
co-design, and card sorting
Deliverables: Proposals, research road maps, moderator’s guides,
wireframes, insights and recommendations, video and motion
graphics, readouts, etc.
Competitive Analysis
Role: Lead Researcher
Scope: Longitudinal competitor analysis
Process: Remote diary study, utilizing surveys, interviews, and card sorting
Deliverables: Proposal, customer journey maps, insights and
recommendations, readouts.
Usability Testing
Role: Lead Researcher
Scope: Usability testing
Process: In-person testing with hardware and software prototypes
Deliverables: Topline report and recommendations
Retail Ethnography
Role: Qualitative Researcher
Scope: In-store intercepts (1 week)
Process: In-store observations with intercept surveys
Deliverables: Submitted findings and made recommendations based upon
shoppers’ behaviors and survey responses
